MARTA TRACY
Resume
July 2007 to Present
TELEVISION AND MEDIA STRATEGIST/TALENT AND DEVELOPMENT EXECUTIVE
Television and Media Strategist, Marta Tracy, works with TV and Media Companies as a specialist in talent and development across multiple-media platforms. Her experience as a founding producer of E! ENTERTAINMENT TELEVISION and THE STYLE NETWORK has attracted a wide client base consisting of large and small brands. She is currently consulting for PEOPLE magazine’s managing editor on a variety of business development projects. For the editor in chief of PEOPLE.com, she develops new video franchises for their award-winning website.
With the launch of her book, STARRING YOU! The Insiders’ Guide to Using TV and Media To Launch Your Brand, Your Business And Your Life! , Tracy has been sought after by companies and entrepreneurs for brand development, positioning and content creation. A partial client list includes PR firms such as BLUE SKY COMMUNICATIONS, BEHRMAN COMMUNICATIONS and individual brands such as HELEN FICALORA JEWELRY, COLOR BY CYNDE WATSON and LILYFIELD CAKES.
July 2006 - July 2007
Executive Producer
E! Entertainment Television, New York and Los Angeles
Created, produced and developed pilot on “Celebrity Dreams.”
May 2004 - June 2006
Executive Creative Consultant
SONY PICTURES TELEVISION, New York, NY
Tracy worked with Sony executives in New York and Los Angeles to develop daytime syndicated programs with a focus on identifying talent and show concepts. Met with celebrities, talent and top talent agents on a daily basis. Initially brought in by Sony to develop and launch “Life & Style", a one–hour magazine talk show featuring Jules Asner, Kimora Lee Simmons, Cynthia Garrett and Lynne Koplitz. Co-created show bible and worked with executives and executive producers to develop sixty show segments a week focusing on lifestyle content in the genres of fashion, beauty, home design and entertaining. Developed on-line content and worked with ad sales department to develop product placement and product integration strategies with advertisers.
September 2003 - April 2004
Acting Head of Programming
WE Network, New York, NY
Overhauled network programming content during major company re-organization. Created
first in-house development team at network and orchestrated legal and business affairs strategy for network to own content and minimize production costs.
August 2003 - October 2003
Show Doctor “Hollywood at Large
Court TV, New York, New York
Show Doctor assigned to “Hollywood at Large”, weekly series featuring celebrity court cases in the news.
April 1998 - July 2001
Senior Vice President Programming, Head of Programming
THE STYLE NETWORK, Los Angeles, CA
Created and launched the first and only cable television network dedicated to fashion, beauty, home design and entertaining. Developed programming content with fashion and style VIP’s and major industry brands. Secured rights for network’s bi-annual coverage of New York Fashion Week and executive produced television’s first “live” fashion show featuring Sean John, which was simulcast on E! and the Style network. Developed network programming lineup and network series including “The Look for Less,” “Shabby Chic with Rachel Ashwell,” “Glow: The Beauty Show,” “Vogue Takes…,” “Runway,” “Model,” and one-hour “Stylemaker” documentaries on
“movers and shakers” in the lifestyle arena.
April 1990 - April 1998
Vice President of Original Programming and Development
E! ENTERTAINMENT TELEVISION, Los Angeles, CA
A principal architect responsible for the creation of E! programming and brand. Developed and executive produced network programs and specials such as “The E! True Hollywood Story,” Emmy Winning “Talk Soup,” and “Mysteries and Scandals.” Reported to senior executive team responsible for day-to-day management of billion-dollar business. Secured key personnel, set goals and created cost-effective and efficient systems for creative management and production teams. Introduced genre of fashion to E!, trailblazing the way for birth of sister network and the creation of “E! Live Events,” “Fashion Emergency,” “Fashion Review,” and “Fashion File.” Oversaw the development and growth of major departments including talent, casting, field and studio based production, on-air design and on-air promotion.
June 1986 - April 1990
Director of HBO Entertainment News and Features
HOME BOX OFFICE (HBO), New York, NY
Responsible for creation of all network interstitial programming content including behind-the-scenes features on HBO films, specials and events and Hollywood movies, music and celebrities. Created “HBO Entertainment News” featuring Matt Lauer. Co-produced the pilot and programming model for E! Entertainment Television.
1984 - 1986
Freelance Producer
NICKELODEON, CBS-TV, USA NETWORK, New York, NY
June 1977 - 1984
HOME BOX OFFICE (HBO), New York, NY
Promoted through the ranks of HBO’s on-air promotion departments from Production Assistant to Associate Producer to Writer/Producer for HBO and Cinemax. Produced award-winning, on-air promotional spots, sales tapes, and marketing materials.
EDUCATION:
COLUMBIA GRADUATE SCHOOL OF JOURNALISM, New York, NY.
Journalism Classes in “Websites And Branding” and “Blogging For Journalists and Writers”. Also attended Columbia University Graduate School of Business, Executive Education Program on “Media Strategies”.
BOSTON COLLEGE, Chestnut Hill, MA
Magna Cum Laude in Psychology and Communications. Internship and first position in television at WGBH in Boston.
OTHER:
Tracy is the co-author of STARRING YOU! The Insiders' Guide To Using Television And Media To Help You Launch Your Brand, Your Business And Your Life. (Harper Collins, July 2007).
