The Friday 3: July 16, 2021

The Odd Benefits of Humming and Wolfgang Puck l The Friday 3: July 16, 2021

Hi there,


This week I've been diving deep into some psychology research and learning all about the odd benefits of humming and the importance of "collective effervescence," or the energy of being in a group with a shared purpose.


1) What I'm Watching...

Wolfgang Puck’s documentary on Disney + simply entitled: Wolfgang. If you are a fan of food and cooking, this documentary may be for you as it traces the traumatic childhood and rise to stardom of one America’s first celebrity chefs.


When it comes to brands, Wolfgang was first to bring farm fresh foods to LA, thereby trailblazing the way for California Cuisine. He was a master networker skilled at building relationships with his customers, the entertainment community, and eventually TV audiences.


But besides his cooking and networking abilities, Wolfgang turned challenges into solutions. When Joan Collins arrived at “Spago” to order salmon on a brioche, Wolfgang was fresh out of brioche and served her salmon on pizza crust without cheese. Johnny Carson was soon ordering a half-dozen pizzas weekly and freezing them for his Friday night card games. These bold moves and observations lead Wolfgang to launch the very first frozen gourmet pizza line, and soon after, restaurants throughout the world.


3 simple brand-building tips we can all learn from master brand, Wolfgang Puck:

1. Be first.

2. Be innovative.

3. Network with abandon.


Watch the trailer for his documentary.


2) What I'm Learning About...

The benefits of humming. Who knew? But there are multiple benefits to humming.


Besides being a self-soothing sound, it affects us on a physical level, reduces stress, induces calmness and enhances sleep, as well as lowering heart rate and blood pressure and producing powerful neurochemicals such as oxytocin, the “love” hormone. According to the American Journal of Respiratory and Critical Care Medicine, humming also increases the production of nasal nitric oxide, which has a profound positive effect on our bodies.


Listen to the NPR “Life Examined” Podcast on the benefits of breathing.


Read James Nestor’s book, Breath: The New Science of The Lost Art.


3) What I'm Contemplating...

The meaning of the words “collective effervescence.”


In The New York Times this month, I found these two words are used to describe the kind of joy we’ve been missing in a guest essay by Adam Grant, a reorganizational psychologist. Grant says “collective effervescence happens when joie de vivre spreads through a group.”


“Happiness is more than a personal emotion – it’s a social experience. You can feel depressed or anxious alone, but it’s rare to laugh or love alone. The joy we have been missing is collective effervescence: the energy of being in a group with a shared purpose.

-Adam Grant


If you are contemplating how to get started on TikTok, you might want to check out my recent interview with Hannah Lauson, Head of Tik Tok Strategy for CNN Underscored.


Hannah shared easy steps to begin on TikTok in you are brand new to the platform:


1. Create a Tik Tok profile

2. Type in your favorite key words in the search bar

3. Begin by exploring the creators and content in the key areas that match your brand and

your interests for inspiration.


She also inspired me to make my own TikTok video!


If you missed our conversation, watch here. Have a GREAT weekend!


With love,

Marta Tracy


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