The Friday 3: November 12, 2021

The Tip That Got My Client on National Television l The Friday 3: November 12, 2021

Happy Friday!

Here's what I've been up to this week.

1) I'm sharing...

what I learned about pitching to the media.

Even though I am considered an expert in pitching the media, I am still learning as platforms, content creation and technology evolves. While pitching new clients last week, I learned some new tips along the way myself.

My client, Danielle Sepsy, is a chef and baker and her fans refer to her as “The Scone Queen.” When I re-worded her moniker to “Queen of Scones,” it quickly resonated with producers at WPIX in New York, and she was soon booked to do a field segment baking scones and pastries in her Long Island City kitchen.

You can see Chef Danielle Sepsy’s website here.

My client, Sara Schulting-Kranz, is a thought leader and authority on the healing powers of nature. In order to get the attention a nationally syndicated show, I suggested she shoot a video of herself paddling off the Pacific Ocean saying hello to their supervising producer and pitching him from the sea. As it turned out, Sara shot the video pitch amid a school of dolphins. The following week, crews were at her home taping not one but two segments on the healing power of nature!

So even so-called “experts” learn as they go by consistently trying new approaches to be noticed by the media. A change in your nickname or a one-of-a-kind approach to a pitch can make all the difference to helping you get media attention.

You can read more about my 3 Tips for Catching the Attention of the Media with Your Pitch on my blog!

2) I'm re-learning...

the Six Pillars of Self Esteem.

This week, my mentor at CSUDH, where I am studying to become an MFT, shared a video with me on The Six Pillars of Self-Esteem. While we can both use this content as psycho-education for our clients, I think these six pillars of self-esteem are relevant to all of us, since healthy self-esteem is the foundation for building happy and healthy relationships.

You can watch the video on building healthy self-esteem here.

Or read up on thought leader, Nathanial Brandon and his classic book “The Six Pillars of Self-Esteem” here.

3) I'm uncovering...

the meaning of the semicolon symbol.

While walking to the local diner this week, I bumped into Greg Geilman, who works for The Domo Group Real Estate Group here in Manhattan Beach. Greg used to work for E! Networks, like me. He showed me the semi-colon tattoo he had on his wrist and suggested that I look up its meaning and significance. I found out Project Semicolon is a grassroots mental health organization dedicated to building better lives for people facing all types of mental illness.

Learn more about Project Semicolon, or check out their movement on Instagram.

The next time you see someone wearing a semi-colon tattoo, you may want to reach out and give them an insider’s nod of acknowledgement!Have a great weekend!

With love,


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